About Harnessing the Mobile Internet
We are now in the early phase of a mobile Internet tsunami, the impact of which may change our lives even more than the Internet itself did a decade ago. Businesses will need to fundamentally rethink how they can take advantage of this major shift in communications and technology to make them more profitable and competitive. Harnessing the Mobile Internet is an executive guide for all the stakeholders in this new world of mobile communications.
Yankee Group has estimated that the global consumer mobile Internet services market has an untapped potential of $55 billion. The size of the market today and forecasts for how it will grow, have been constrained by a myriad of obstacles that litter the path to ubiquitous connectivity. These include regulatory factors, network capacity and performance limitations, restrictive usage tariffs, expensive devices, a lack of open development platforms, and several other challenges.The question is what would happen if these and other barriers are overcome?
Harnessing the Mobile Internet explains who the players are, how the mobile Internet ecosystem is evolving, and how market trends are breaking down these barriers to enable future revenues to far exceed even today’s forecasts.
Read Harnessing the Mobile Internet and find out the answers to these questions and more:
- What has been the evolution of the mobile Internet?
- What are the components of the mobile Internet?
- What are the major trends that are accelerating the growth of the mobile
Internet market?
- Who are the key stakeholders of the mobile Internet ecosystem and how can you
identify and evaluate the likely winners and losers?
- How do participants build viable business models to profit from the expansion of
the mobile Internet?
- What will be the evolution of the mobile Internet over the next five years?
