Harnessing the Mobile Internet

Who should read this book and why?

Harnessing the Mobile Internet describes who the key stakeholders are, and if you work in one of these areas, you will gain a broader contextual understanding of where your firm and product(s) fit into the overall ecosystem, and learn about market dynamics that may affect your business planning, career or investment decisions. If you are new to the mobile Internet, or are employed somewhere in the broader ecosystem and may not feel comfortable with your knowledge of mobile Internet market trends, or, if you are simply interested in learning about the dynamics shaping one of the fastest growing technology markets today, then you will want to read Harnessing the Mobile Internet. Like the impact of the fixed Internet, the extension of the Internet to the world of mobility will have a profound impact on enterprises and consumers. A broad range of businesses will need to fundamentally rethink how they can take advantage of these major shifts in communications and technology to make them more profitable and competitive.

Harnessing the Mobile Internet was written to address the following major questions:

What has been the evolution of the mobile Internet?

What are the components of the mobile Internet?

What are the major trends that are accelerating the growth of the mobile Internet market?

Who are the key stakeholders in the mobile Internet ecosystem and how can you identify and evaluate the likely winners and losers?

How do participants build viable business models to profit from the expansion of the mobile Internet?

What will be the evolution of the mobile Internet over the next five years?

Harnessing the Mobile Internet was written for business and IT professionals who are involved in:

Entertainment industry

Banking and Financial industry's

Marketing professionals

Web Development/Management

Application and Software Developers

Investment professionals

Business and technology researchers, analysts and editors

Education Professionals (Teaching/Training)

Telecommunication industry

Media and Content Development Technology and

Network Management

Download the entire introduction here.

Exhibit 1: 2015 Forecasted global operator revenues from mobile Internet services - $66B.