Table of Contents
Introduction: The Evolution of the Mobile Internet
• Web 2.0 and 3.0
• The Emergence of a Usable Mobile Internet
• Summary
Chapter 1: The Components of the Mobile Internet
• Spectrum
• Networks
- Let the 4G Wars Begin:
Comparing the Mobile Broadband Strategies of AT&T,
Verizon, Sprint and Telstra
- IP Networks and Service Delivery Platforms
• Semiconductors
• Devices and Platforms
• Parallel Worlds: Small Screen or Dongle?
• Applications and Personalization
Chapter 2: The Mobile Internet Ecosystem
• Why has the Mobile Internet Ecosystem taken so long to emerge?
• The Open Mobile Web
• The Equipment Chain
• The Content and Services Chain
• The Software Development Ecosystem
Chapter 3: Mobile Internet Business Models
• The Equipment Chain
• The Mobile Internet Revenue Chain
- Apple’s Impact on the Mobile Internet
• The New Role of the Mobile Operator
- 3 and the Mobile Internet
• New Services
• Advertising
• Personalization drives Profit
• Who will Control the Mobile Internet?
Chapter 4: The Mobile Internet Five Years On
• What’s Going Away?
• The Way Forward
• Conclusion: Risks, Obstacles and Open Issues
Appendix
• About Yankee Group
• Mobile Internet Research and Market Forecasts
• Glossary
- Devices
- Mobile Internet: General
- Operator/Service Provider Terminology
- Software Technologies
- Wireless Associations
- Wireless Networks
Download the entire introduction here.
